Hi.

I'm Abraham.

If you want the normal about me kind of stuff, click tap my name up top.

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If you want the normal about me kind of stuff, click my name up top.
Otherwise, tap the screen.

If you want the normal about me kind of stuff, click my name up top.
Otherwise, tclick the screen.

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I'm glad you're here.

Tap!

Click!

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You can go backwards by

clicking the left side of the screen.

clicking the left side of the screen.

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I want to talk to you about something.

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though I’m not sure
why you’re here.

Though I’m not sure why you’re here.

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I’m assuming it’s because you want to know more about what I do

I’m assuming it’s because you want to know more about what I do

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who the heck is this guy?

Who the heck is this guy?

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I can summarize

I can summarize

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I'm an experience designer

I'm an experience designer

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I design experiences for small audiences

I design experiences for small audiences

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I teach in various contexts

I teach in various contexts

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mostly out in the world

mostly out in the world

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this is my happy place

This is my happy place

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I design houses

I design houses

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(in kind of an unusual way)

(in kind of an unusual way)

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and I write books

and I write books

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like this one

Like this one

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well, this is awkward

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you're a target

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who designed this relationship?

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could we try a less hunter-prey approach to sharing ideas?

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why don't we go for a walk instead

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it will take just a few minutes

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I want to talk to you about the design of experience

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I think I mentioned I was trained as an architect?

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I love looking at pictures of beautiful buildings

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one day I visited this building in Istanbul

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I had to wash my hands before entering

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and take off my shoes

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inside most people were sitting and kneeling

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these actions put me in the mind of the majesty of the world

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I hadn’t realized when looking at all the pretty pictures that the real design was the Experience

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Majesty

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a few weeks later I climbed a stone tower

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to find an ancient frescoed chapel high in the air

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Wonder

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suddenly it was so obvious: buildings were not things

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they were containers for experience:

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The connections between ideas

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The grandeur of creativity

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Home

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later, I went to live in the Amazon

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to learn about Shuar architecture

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it quickly became clear

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that I couldn’t be a real human

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without seeking power from the spirits in the waterfalls

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because that was how things worked in the Shuar world

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I don’t believe in the spirits in the waterfalls

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but after two days hiking through the jungle

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that didn’t much matter

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I was in their world. those spirits promised to empower me or kill me

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Terror

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Awe

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Joy

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the experience changed me

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moving from world to world does that

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each world offers a different self

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a different possibility of being

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Athlete

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Devotee

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Intellectual

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such grand experience designs

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if you want to come for a real walk with me sometime

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I can tell you more stories

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you could reciprocate with your own

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such an incredible experience, walking with a friend

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The camaraderie of the fellow traveler

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I met some fellow travelers a long time ago

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and we started this thing called Odyssey Works

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we make enormous experiences for tiny audiences

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1-person audiences

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The embrace of community

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The shock of the new

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The perfectly prepared moment

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Transformation

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it’s been a long experiment in what happens

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when you design the experience instead of the thing

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the armies of those I love engirth me

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(that’s Whitman)

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experience design seems a pretty new field

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but it has deep roots

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in art and performance

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in architecture

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in community building

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in religion

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in education

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in storytelling

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in your birthday parties

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new technologies can open our eyes to experiential possibilities

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but so can old ones

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because, of course, experience design is not about things

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and that means cutting out the middleman

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middlething?

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and thinking first about the experience

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Restoration

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Absurdity

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The birth of the visionary

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I’m continually blown away by the transformative capacity of experience design

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so simple. so ethically charged

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design for the effect you wish to have

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it's changed my practice

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has it changed yours?

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would you like it to?

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it’s pretty much my mission these days to help people with that

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I’d love to know what you’re up to

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drop me a line (you know, by clickingtapping my name above)

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or maybe we can go for a real walk sometime

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oh by the way

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this walk was written by me

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and built by Victor Carinha

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and inspired by the work of Vincent Morisset on motto.io

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I run the Experience Design Certificate Program with Ayden LeRoux

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hence the books, the Certificate Program, the architecture, the consulting...

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